Most disappointing AI output comes from underspecified prompts, not a weak model. This structure fixes the majority of common complaints.
Start by telling the AI what role to take on, such as "act as a senior copywriter", which anchors the tone and expertise level of the response.
Be explicit about what the output is for and who will read it, not just the topic.
Specify length, tone, format, and anything to avoid. Constraints reduce generic output far more than a longer topic description does.
Ask for specific revisions to the existing draft rather than regenerating from scratch each time.
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